Customer relationship management - WikipediaCustomer relationship management (CRM) is one of many different approaches that allow a company to manage and analyse its own interactions with its past, current and potential customers.en.wikipedia.org/wiki/Customer_relationship_management
What is CRM? - Salesforce.comCustomer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.www.salesforce.com/crm/what-is-crm/