CIDER的圖片搜尋結果

(網上圖片)

做Backpacker,係件好浪漫的事。前幾個星期,係D2 Place行街果時,認識了一個品牌,有少少關於Backpacker的概念,仲比它的slogan吸引了,「create fancy, deliver joy」,咁正?一望原來是賣cider的,於是當時我即刻google它website望下:

「…Wanderer is homeless and hopeless. Launched in 2014 by HongKongers do not have their own house and living with parents, aim to create hope, relaxing and joyful living style to everyone they meet…

Cider was eventually found and becomes our favourite.  While we walk and travel around, we realised that there are hundreds of different cider makers and stories behind them and their hometown…Wanderer sources a wide range of ciders from different places and barely becomes a world-class cider advisor…

Cider is your wise pick. Enjoy it. New ideas definitely pop up in your mind. Let’s have a chat and see how things going…」

個形容好chill,最尾幾句仲同我whatsapp平時send比人啲問候語差不多,好有親切感,所以幾鍾意。

後來,慢慢認識了這個品牌,「Wanderer Cider」。

沒有父幹母幹,只用熱忱同努力打拚,品牌由兩個香港人成立,一位剛在大學社會科學系畢業,另一位已畢業9年,做IT工作亦已超過數年。做Cider生意,是因為他們睇中market niche,很多年輕人、OL特別喜歡Cider的味道,所以由做貿易開始,慢慢發展到有幾條線,如B2C客為主的網店、走corporate為主的活動推廣及party為主的餐飲服務等綜合。宜家,亦在探討緊,希望引入更多不同牌子,把銷售渠道做得更闊更多。

不過,營運時他們所遇到的問題與阻力也不少呢,例如網店的營運及管理vendor的time cost、背後所涉及的IT資源與maintenance cost、digital marketing的costing及計算ROI的不對稱、高存倉存貨費用、零售點的開拓成本等等……因為,在香港搞生意,成本實在不菲。為左生存,要諗橋,攞soundbite,有gimmick先得。如果唔係,資金燒下燒下,好快玩完。

熱狗無狗,菠蘿包無菠蘿,雞尾包無雞尾,咁Cider究竟有無蘋果味呢?有樓但間屋其實內裡極細、根本沒有充足空間,咁仲叫唔叫做「屋」呢?有生意做緊有數返緊,卻沒有一個sustainable的business model背後支撐住,咁又仲叫唔叫「一盤生意」呢?成日話支持本地創作本地品牌,卻又從來唔買唔關心本地品牌的發展——除了比錢資助外,咁又稱唔稱得上叫做「切切實實的支持」呢?

多點支持startup,尤其是在香港的startup,條路唔易行。

Respect is everything!


 賣理想.賣格調.賣酒賣醉